Michigan Department of Corrections
Print, Social, Digital, Video
The Problem: Michigan Department of Corrections (MDOC) needed to fill some open positions on their staff while changing the public perception of the job. Let people know that the job requires compassion and care. 

The Solution: Define the type of person MDOC wanted through thought provoking guerilla ads and posing questions. Are you a kind person? You might be the right fit. 

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