Kind Crumbs
Branding, Packaging, Web Design
Kind Crumbs is a wholesale bakery in Grand Rapid that specializes in gluten free and allergen friendly treats. For this re-brand, the vintage, nostalgic look and feel of the original identity was maintained while a more modern color palette and retro patterning were added to give the brand more personality and shelf presence. The tagline "Treats Anyone Can Eat" was also added to be reminiscent of vintage branding while aptly describing what Kind Crumbs offers to its audience.
Process Peek: