Windex: Made to Be Unseen
This cheeky campaign challenges customers to re-think just how clean clean should be. Windex wants to remind people exactly why they are the best glass cleaner around and worth every cent. Using an integrated media approach, this campaign will be sure to delight both lifelong and potential customers with the simple graphics and clever substrate choices.
The billboard in this campaign won Gold at the 2021 National ADDY AAF Awards, District 6 AAF ADDY Awards, and West Michigan AAF ADDY Awards. As well as Best of Show at the West Michigan Awards.